The Public Humanist

Tag Archives | community

Creating Community through Film

What does “WIIFM” have to do with fostering interfaith and multicultural understanding? This is a question I asked myself when a public relations consultant volunteered to advise the Steering Committee of the Sharon Pluralism Network (SPN). “WIIFM,” or “What’s in it for me?” refers to the idea that people take interest in activities when they believe that paying attention leads to something of value for them.

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